Forever Rose began its journey in London in 1999 supplying artisan flowers that last forever creating a life long impression for its discerning customers and their loved ones. The brand has since evolved into a boutique retail destination for complete luxury gifting, from specially selected flowers and chocolates sourced from across the world to uniquely crafted perfumes and Ouds and an exquisite collection of jewelry.

As the purveyor of the world’s finest long lasting roses and a globally recognized luxury gifting brand, Forever Rose London is proud to have launched in the United Arab Emirates its Forever Rose Cafe concept, recreating the floral boutique in an enchanting cafe setting, offering a unique luxury cafe and restaurant experience to its customers.

Designed and created with the personal attention of its founder, Ebraheem Al-Samadi, Forever Rose Cafe concept is based on a storybook theme. The cafe is developed as a 2D illustration allowing patrons to feel as if they are part of a drawing and the unique design makes the real, three-dimensional world look like a flat illustration. The interior uses some clever tricks to fool your eyes. From afar, the décor seems to be entirely monochrome with white floors and tables. The room, cups and plates are all illustrated in black and white, leaving only our customers, food and beverages in color recreating a romantic notion of being a part of a fairytale.

The overarching vision of the founder has been to create a luxury artisan all day dining concept which serves decadent and sumptuous signature delights and premium beverages, all in the most magical of settings creating an unforgettable moment for our customers on each visit.

The focus is always on quality above everything and the menu has been specially created by our Executive Chefs using only the finest of ingredients; so whatever the occasion or whatever your taste, hot, cold, sweet or savory, there’s something to suit everyone.

The first cafe was launched in January 2020 at The Galleria, Al-Maryah Island, Abu Dhabi and the second location opened in November 2020 at Box Park, Dubai. Forever Rose cafe has a steady progressive rollout plan for expansion into other key retail venues both within the United Arab Emirates and across the Gulf region.